Fallon Retains Miller Lite

- Fallon McElligott, Minneapolis, has retained the Miller Lite creative assignment in the US after a competitive review of the award-winning account instigated by the Philip Morris-owned Miller Brewing Company.

- Fallon McElligott, Minneapolis, has retained the Miller Lite creative assignment in the US after a competitive review of the award-winning account instigated by the Philip Morris-owned Miller Brewing Company.

The Milwaukee-based company saw presentations from Publicis & Hal Riney, San Francisco; Square One, Dallas; and the New York offices of Young & Rubicam and Wieden & Kennedy.

New work from Fallons, which will replace the controversial "Miller Time" campaign, is expected to break in early March. Media on the $150 million (£100 million) account, which is handled by Starcom Media Services in Chicago, was unaffected by the review.





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).