Fallon scoops Mikado pan-European business

Fallon has won the pan-European advertising account for the Mondelez International biscuit brand Mikado, after a four-way pitch.

Mikado: European relaunch
Mikado: European relaunch

The agency beat rival Mondelez roster agencies Wieden & Kennedy Amsterdam, Ogilvy & Mather Paris and the incumbent, BETC Paris.

Fallon will now create a relaunch campaign to increase Mikado’s appeal to younger consumers and introduce new varieties, which are scheduled to be released later this year. The win marks Fallon’s first move into Mondelez brands beyond Cadbury.

Mondelez’s media agencies, PHD in the UK and Aegis Media in much of the rest of Europe, are not affected by Fallon’s appointment.

BETC Paris created "the photocopier" ad for Mikado in 1999. The ad ran for ten years and showed a female Japanese office worker accidentally photocopying the view up her skirt while trying to reach a packet of Mikado biscuits on a shelf.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).