Fallon team quit to head up 4Creative

Channel 4 has hired the Fallon creative partners Chris Bovill and John Allison to head up its in-house agency, 4Creative.

Chris Bovill (r) and John Allison: created award-winning work at Fallon
Chris Bovill (r) and John Allison: created award-winning work at Fallon

Bovill and Allison will be joint heads of the unit, taking over from Tom Tagholm, who left in March to pursue commercial projects.

At Fallon, they created the multi-award-winning "cake" and "mean green" campaigns for Skoda, as well as the Cadbury "Spots v Stripes" work.

The duo were promoted to creative partners and joined the management board at Fallon earlier this year.

Channel 4’s chief marketing and communications officer, Dan Brooke, said: "Chris and John are wunderkinds of their generation in advertising. They’ll be to TV like ships are to water and lead our hugely talented team to wonderful new creative lands."

4Creative produces all through-the-line advertising for Channel 4, Film4, More4 and E4, including digital campaigns, brand identity work, publishing, radio, product design and ambient activity.

It recently created the acclaimed "meet the superhumans" and "thanks for the warm-up" on- and off-air campaigns to promote the broadcaster’s coverage of the Paralympic Games.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

Just published

More