Fallon unveils print work for Starbucks' Caramel Macchiato

Fallon has launched a national print campaign to promote a new drink, the Caramel Macchiato, from Starbucks.

Fallon has launched a national print campaign to promote a new drink, the Caramel Macchiato, from Starbucks.

The humorous campaign plays on the latest fad by food critics, who are courting caramel as this season's most popular food ingredient, by suggesting Starbucks has, in turn, created the most fashionable drink of the moment with its Caramel Macchiato.

The campaign, which kicks off next week, will run in national and regional press, as well as in women's lifestyle and home interior titles.

One ad pokes fun at the latest mini-scooter craze by saying that the drink is the trendiest thing to be seen with this season: 'But if you're riding one of those funny little kiddie scooters at the same time, it doesn't count.'

The campaign was written by Rob Potts, art directed by Andy Jex and designed by James Townsend. Media buying and planning is by Fallon.