Fallon wins £26m Axa ad account

Axa the global insurance group, has consolidated its £26m UK advertising account into Fallon.

Axa: appoints Fallon
Axa: appoints Fallon

Fallon's appointment follows a review handled by the Axa UK marketing chief Cheryl Toner.

The review was a closed one, only involving agencies from the Publicis Groupe, which handles the account globally. Fallon pitched for the account with the help of Saatchi and Saatchi against Leo Burnett and Chemistry.

The Axa account had been handled by Team Saatchi since 2008, while the Axa Direct brand was handled by Mortimer Whittaker O'Sullivan. The agency will however continue to work on AXA’s Swiftcover business.

Axa's review follows a restructure in its  marketing department, which included the expansion of Toner's role and the launch of its combined AXA Wealth unit.

The media spend across all Axa's brands in the year to April 2011 was £26.1m, excluding direct mail and door drops, according to Nielsen.

Havas Media Group currently handles Axa UK’s media planning and buying account.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More