Fallon has won a pounds 6 million project from the Ministry of
Defence, which will see the agency promote the MoD's
soon-to-be-privatised technology division, QinetiQ.
The agency will help launch QinetiQ, the commercial arm of the Defence
Evaluation and Research Agency. QinetiQ, which will be officially
launched in July, offers science and technology solutions to commercial
It is not yet known which agency will handle media on the business, but
Unity has been working on a strategic consultancy basis to date.
Fallon's remit will be to inform the public about QinetiQ, its
positioning and the resources it can offer the commercial sector. DERA
can draw from a wide range of technologies - including substances such
as liquid crystal displays and flat speakers - to apply to systems such
as satellite navigation and flat screen televisions for every-day
Fallon's appointment marks the first initiative from DERA's new
marketing director, Brenda Jones, who joins from IBM where she held the
position of marketing director for Northern Europe, Middle East and
Sir John Egan, the former chief executive of Jaguar Cars and the BAA,
was recently appointed chairman of the company, in a bid to prepare the
organisation for the commercial sector.
Robert Senior, a partner at Fallon, said: 'New DERA is a good
opportunity for the private sector to develop its science and technology
capabilities. It's an astonishing organisation and we're delighted to be