Fallon's Comic Relief ad: Watch it here

LONDON - Fallon has launched its "Brand Aid" spot for Comic Relief featuring 14 brand icons.

The online film, which is being seeded at www.RedNoseDay.com and aims to promote sales of red noses, sees Monkey, of PG Tips fame, chair a meeting including Cadbury Gorilla, Churchill the dog, the 118 118 runners, the Peperami Animal, Bertie Bassett, Honey Monster, Smash Martian and Michael Winner. 

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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