Fallon's Gorilla scoops black pencil in D&AD awards

LONDON - Fallon has triumphed at D&AD with its Gorilla spot for Cadbury's picking up one of six black pencils.

Gorilla...D&AD award winner
Gorilla...D&AD award winner

Full D&AD results table


The ad, which also won a Yellow for best use of music, topped a strong night for Fallon's television ads, which picked up a number of Yellows in other categories.

Sony's Play-Doh won in the both the animation & visual effects (Passion Pictures) and direction (Gorgeous) categories.

"Creativity is fast migrating from a 'nice to have' to a 'must have', so awards like this are increasingly precious. To win across so many of our clients is the ultimate accolade," said Laurence Green, Chairman, Fallon.

In the special effects categories, its Belonging spot for Orange and Cake ad for Skoda won in practical special effects, while its Meat idents for BBC3 won in the TV & Cinema Graphics category.

Bartle Bogle Hegarty also turned in a strong performance, with five of its ads picking up awards.

They included Time Theft for Vodafone which won in the editing category and the F**k Off press campaign for Barnado's which won in both the newspaper and magazine press ad categories.

Its Dangerous Liaisons spot for Levis picked up Yellows in the editing and directing categories, while its Get in There campaign for Unilever Lynx triumphed in the mobile marketing category.

WCRS won two awards for the Effortless spot for Brylcreme which won two Yellows in the TV & Cinema craft categories.

Mother won a Yellow in the writing category for its Gold Spot campaign for Orange that featured Men Suvari, Val Kilmer and Macaulay Culkin.

But the UK failed to flex any digital muscle. The Viral Factory¹s How We Met campaign for Samsung Mobile, which picked up was the only UK winner of any online category.

Others black pencil winners included The National Gallery Grand Tour by The Partners (poster); the Get the Glass microsite by Goodby, Silverstein & Partners for California Milk (website) and Project Inc¹s Uniqlock site for Uniqlo (digital campaign).

Apple also walked away with two black pencils in the product design categories. Iphone won in the leisure category, while i-mac was awarded for the work and industry category.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).