LDV, Britain’s only specialist van manufacturer, unveils its second
campaign through Simons Palmer Clemmow Johnson this weekend.
The poster campaign takes famous ’vans’ and substitutes them with the
LDV logo. The three executions - using Lee Van Cleef, Vincent Van Gogh
and Rip Van Winkle - do not show a single picture of an LDV van.
Wendie Stone, the account director on the business, said: ’The van
market is increasingly crowded, making it difficult for a smaller
player, without the benefit of a multi-million pound supporting car
marque, to break through.’
The advertising’s intention is ’to make LDV famous’. It was devised by
Guy Moore and Tony Malcolm, two of the agency’s four joint creative
Next month, the campaign continues in specialist press and on radio.
Malcolm Jefferies, the marketing director of LDV, said: ’We are
delighted with this innovative approach which builds upon the poster
campaign we ran last year.’
Simons Palmer won the LDV account last year. Media on the account is
handled by Manning Gottlieb Media.