Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

Tennis fans have been given the chance to take part in a training session with Jo-Wilfried Tsonga, the world number eight, ahead of the French Open, using a Twitter-controlled robot to position shots to him.

‘Tweet and Shoot' is a global social media campaign for French Open sponsor BNP Paribas, created by We Are Social.

On 23 May, three days before the 2013 French Open competition begins, fans will be able to prepare a tennis shot for Tsonga by dragging and dropping a tennis ball on to a virtual tennis court on the campaign's website.

The virtual tennis shots will be encoded into Twitter hashtags describing their location, before being sent out in a tweet from the user’s account, to which they can add a personal message to Tsonga.

The 28-year old Frenchman will take to a tennis court at 4pm that day, when an on-court robot will select tweets at random and fire tennis balls at him, with each shot mapped precisely to an individual tweet.

The event will be filmed and streamed live on the Tweet and Shoot website.

A group of 40 VIP Twitter Trainers will be selected from BNP Paribas’ social media communities, chosen through a competition, who will be guaranteed to have their tennis tweet shots fired at Tsonga.

The campaign marks BNP Paribas’s 40th year of partnership with the French Open, which takes place at Roland-Garros stadium in Paris.

Tsonga said: "I'm looking forward to taking on the technical prowess of Twitter users. Hopefully, sharing this experience with all these tennis fans will bring me luck for the tournament."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published