Fanta's Tongue Man returns for £6m ad drive through Soul

Coca-Cola UK is launching the next phase of its Fanta campaign, entitled "body builder", in a £6 million national television drive through Soul.

The campaign, set to break on 11 April, continues last year's "why can't everything ... be Fanta?" animated push.

Soul's campaign focuses on the flagship orange variant of the brand and highlights the fun moments Fanta drinkers have when the desire for the drink overcomes them. The 30-second execution showcases Tongue Man, who mistakes a body builder's bottle of fake tan for a bottle of Fanta.

Media was planned and bought by BBJ. The ad was written by Ben Steiner, art directed by Oliver Pugh, and directed by Geoffroy De Crecy through Partizan.

Charlotte Oades, the marketing director at Coca-Cola GB, said: "Our consumers have told us just how much they enjoyed last year's Tongue Man ads for Fanta. We're confident this new ad will build on that popularity."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).