The new campaign is aimed at promoting good food hygiene practice by advising on the best ways to avoid food poisoning.
The brand identity consists of three elements: GermWatch wording. Grubeye (the brand character) and the Killer Facts.
Gary Robinson, the Farm creative director, said: It's exciting to have both a client and a consumer that are wanting a brand to behave in a sinister way.
It is not everyday that you are asked to create something in the horror genre and I think we managed it with a three-fingered character with an eyeball for a head."
The TV campaign will air on GMTV for three weeks from 9 June, alongside sponsorship idents created by GMTV.
LONDON - Farm has extended its GermWatch brand identity for the Food Standards Agency to a new campaign to promote Food Safety Week.