Farm set to release Lastminute.com campaign

LONDON - Farm has created a new print, digital, radio and poster campaign, continuing last year's "Grab Summer" theme.

Farm...new campaign for lastminute.com
Farm...new campaign for lastminute.com

The agency wanted to capture an explosion of energy "as if summer has been kept pent up in a box all winter".

The campaign involves three-dimensional lilos, beach balls and tuk tuks flying though the air.
It launches on Monday and will run until the end of August.






Credits

Project name: Unleash Summer
Client: Julie Davidson, UK Marketing Director , lastminute.com
Brief: Make lastminute.com the only place to go if you want to make the most of summer 2008.
Creative agency: Farm
Creative Directors: Owen Lee and Gary Robinson
Copywriter: Edward Copeland
Art director: Lee Williams
Production Company: The Mill

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).