Farm has created the launch campaign for Hotrecruit. co.uk, the
jobs website aimed at temporary workers.
The site targets three groups: students, antipodeans and temporary
The first work, which breaks next week, will target the first two groups
and will be concentrated in central London.
Robert Smith, a partner at Farm, said: ’The idea is to hijack as many
recruitment media as possible which are traditionally low budget and
poorly produced and then use the media creatively to get the Hotrecruit
name quickly established as the place for the best temp jobs.’
The campaign uses a variety of media including press, leaflets, placards
carried through the streets and radio. All the executions either
seemingly promote awful jobs and use the line, ’should have gone to
Hot-recruit.co.uk’, or advertise a great job and use the line, ’for temp
jobs like this contact Hotrecruit.co.uk’.
One execution reads: ’Temps required to clean chewing gum off
pavement ... long hours, terrible wages.’
Another execution uses a more positive approach: ’TV stars wanted to
work with Julian Clary and Denise Van Outen ... have fun in the sun and
get paid for it.’ It goes on to say that to get a job like this contact
Hotrecruit, and uses the endline: ’The permanent solution to temporary
The campaign was written, art directed and designed by James Crailsheim,
Tony Bradbourne and Jason Ellis. Media planning was by Farm and press
buying was through Equinox.