Farr beats Twivy to become BBC’s first marketing director

Sue Farr, marketing controller for BBC Broadcast, has landed the BBC’s first marketing director post and immediately called a review of the broadcast division’s creative advertising roster.

Sue Farr, marketing controller for BBC Broadcast, has landed the

BBC’s first marketing director post and immediately called a review of

the broadcast division’s creative advertising roster.



Agencies currently working across the pounds 4 million account include

Saatchi and Saatchi, St Luke’s, Arc, Leagas Delaney, Ammirati Puris

Lintas, plus a raft of regional agencies. It is thought that the aim of

the review is to rationalise the numbers. A decision is expected later

in the spring.



Farr was appointed in preference to a number of higher profile

candidates, including the former Bates Dorland chief executive, Paul

Twivy.



In the pounds 120,000 post, Farr will be responsible for co-ordinating

the BBC’s UK branding, strategic marketing and press and publicity.



Farr joined BBC Radio in 1993 as head of marketing and publicity and,

last November, was appointed marketing controller for BBC Broadcast as

part of a re-organisation which led to the creation of the BBC

Broadcast directorate.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).