Sue Farr, the BBC’s director of public service marketing, is poised
to quit the corporation after Greg Dyke’s streamlining of its management
structure left her without a senior executive role.
Farr, who was appointed to the post last year, has helped to
significantly build the presence of marketing at the BBC and had been
expected to retain the top marketing job after the reshuffle.
But, instead, Dyke appointed Matthew Bannister, the former chief
executive of BBC Production, to the role of director for marketing and
Farr said: ’This consolidation is something that I have been championing
throughout my seven-year career at the BBC. At the same time, I now need
to consider my own position. The BBC has asked me to stay and I am
currently considering that.’
It is thought that she will make a decision within the next couple of
Bannister, who has no marketing experience, will be one of 17 directors
to sit on a new executive committee which will bring him closer to the
key editorial and programming decision-making.
He has said that he is keen for both Farr and Jane Frost, the controller
of corporate marketing, to stay on at the corporation.
Frost said: ’Provided that there is a meaningful role that Matthew wants
and that I would like, I will stay at the BBC. I will be helping him
with the restructuring.’
The restructure sees Mark Thompson promoted to dir- ector of television,
while the former incumbent, Alan Yentob, has been put in charge of BBC
drama, entertainment and children.
Yentob will also handle the creation of a new film unit along the lines
of Channel 4’s Film Four.