Farrow & Ball reviews media account

Farrow & Ball, the UK-based upmarket paint manufacturer, is reviewing its £2m international media planning and buying account.

Farrow & Ball: paint manufacturer is reviewing its media account
Farrow & Ball: paint manufacturer is reviewing its media account

The review will include the UK, Western Europe and the US. There was no incumbent as the company previously handled its media planning and buying in-house.

The process is being overseen by the intermediary Creativebrief and is part of a move to broaden the audience reach of the brand.

The pitch process is believed to be at the chemistry meeting stage and it is understood that the brand's creative arrangements will be unaffected by the review.

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published