Farrow quits D'Arcy for WPP sport sponsorship agency

David Farrow, the marketing director at D'Arcy, is leaving the agency.

David Farrow, the marketing director at D'Arcy, is leaving the agency.

Farrow, who has been at D'Arcy for ten years, is joining WPP's sports marketing and sponsorship agency, Premiere, as a business consultant early next month. His new role will involve planning and selling sponsorship and sports marketing packages.

At D'Arcy Farrow led the new-business department and also ran its COI Communications account. In the short term, D'Arcy's managing director, Barry Cook, and the business development director, Janice Capewell, will cover for him. D'Arcy is expected to look externally for a replacement.

Farrow moved to the position of marketing director a year ago from an account director role. He worked on successful pitches for Alliance & Leicester, the Roche brand Supradyn and several projects for COI.

He said: 'It's a great shame to be leaving D'Arcy but this is a good opportunity as sports marketing is such a growth area. On the one hand, Premiere owns and acquires sports rights, on the other it advises clients on sports marketing.'

At Premiere, Farrow will work closely with the managing director, Jim O'Toole. Clients include the Inter Milan and Barcelona football clubs.

Premiere is based in London and employs 25 people. WPP is increasing its backing for the agency as the pounds 400 million sports sponsorship market continues to grow.


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