FASHION AND SPORTS APPARE 02: Nike - Move

This ad created such an impact at the Winter Olympic Games, that Nike has achieved masses of press coverage since. Its strength lies in its simplicity. Instead of impressing us with the usual effects and trickery, Scott wows us by maintaining a distance. Shooting everything in camera, we are left open-mouthed at the sheer skill of the individuals, who tirelessly practise their various sports. It's a beautiful, engaging and evocative spot.

USA

Product/client: Nike

Agency: Wieden & Kennedy

224 Northwest 13th Avenue

OR 97209 Portland

USA

T: +1 503 937 7000

F: +1 503 937 8000

Creative Director: Hal Curtis

Art Director: Hal Curtis

Writers: Mike Byrne, Kash Sree

Agency Producer: Vic Palumbo

Production company: RSA USA

270 Lafayette St

Suite 600

New York, NY 10012

USA

T: +1 212 343 2020

F: +1 212 343 2021

email: info@rsafilms.co.uk

Director: Jake Scott

Producer: Leanne Amos

Director of Photography: Max Malkin

Post-production company: Rock Paper Scissors

517 North Almont Drive

Los Angeles

California

USA

T:+1 310 859 9604

F: +1 310 859 0119

Editor: Adam Pertofsky