FASHION AND SPORTS APPARE 03: Adidas - Mechanical Legs

Hollywood directorial talent has, for once, been effectively utilised in this futuristic Adidas commercial. David Fincher (Fight Club, Panic Room, Seven) has brought a pair of cybernetic legs to life creating a truly breath-taking piece of choreography. The ad, which promotes the a3 Basketball shoes, features a robot displaying his skills before knocking out his bare-footed opponent, in a forceful demonstration of the strapline, "More power to you". A visually stunning spot.

USA

Product/client: Adidas

Agency: 180

Keizersgracht 253

1016 eb Amsterdam

Netherlands

email: firstnamesecondinitial@180bv.nl

Agency: TBWA Chiat/Day

55 Union St

San Francisco CA 94111, USA

email: chuck.mcbride@tbwachiat.com

Creative team: Chuck McBride, Todd Grant

Agency producer: Jennifer Golub

Production company: Anonymous Content

8522 National Blvd #101 Culver City 90232

California USA

Director: David Fincher

Producer: Robin Buxton

Post-production companies: Spot Welders

825 Hampton Drive

Venice CA 90291 USA

Editor: Jim Haygood

Digital Domain Commercials

300 Rose Avenue

Venice 90291CA, USA

email: krich@d2.com

Sound design; Ren Klyce; Mit Out Sound

Animations: Bernd Angerer, Poitr Karwas, Giancarlo Lari

Visual effects supervisor: Eric Barba