FASHION AND SPORTS APPARE 04: Levis - Rub

This eagerly anticipated Levi's ad is a sultry, intriguing and voyeuristic portrayal of inner-city living. With its beautifully composed pictures, steamy and surreal atmosphere, off-beat casting and hypnotic soundtrack, it feels more like an extract from a film than a commercial. As such, it is bound to appeal to the target market but, crucially, without them feeling like they are being sold to. The team has effortlessly captured Levi's "cool" brand essence and managed to be sexy without being smutty and obvious.

United Kingdom

Product/client: Levi's

Agency: Bartle Bogle Hegarty

60 Kingly St

London W1R 6DS

UK

T: +44 20 7734 1677

F: +44 20 7437 3666

email: firstname.secondname@bbh.co.uk

Creative director: Stephen Butler

Agency producer: Amy Sugdon

Creative team: Fred & Farid

Production company: Gorgeous Enterprises

23/24 Greek St

London W1V 5LG

UK

T: +44 20 7287 4060

F: +44 20 7287 4994

email: gorgeous@gorgeous.co.uk

Director: Frank Budgen

Producer: Paul Rothwell

Director of photography: Patrick Duroux

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA

UK

T: +44 20 7287 4041

F: +44 20 7287 8393

email: andy@mill.co.uk

Editors: Sam Sneade, Megan Murning

Music: Taxi