Fast bowler Dale Steyn fails in attempts to smash GoPro camera

The world's best fastest bowler Dale Steyn has been filmed attempting to smash a GoPro camera to prove the durability of the hardware.

Fast bowler Dale Steyn failed to smash the GoPro
Fast bowler Dale Steyn failed to smash the GoPro

Steyn, who currently has the best bowling strike rate in Test match cricket and is a GoPro ambassador, hits the camera with a number of deliveries in this film of a practice bowling session.

Despite bowling on average at speeds of 145 to 150 km/h, Steyn’s direct hits leave the camera intact.

Creative is set to the track ‘Vice’ by Ash O’Connor and all the action is shot on GoPro’s HD Hero4 Black Edition and Hero4 Session cameras.

Footage is shot in such a way to give the viewer the impression they are facing one of Steyn’s deliveries, with the camera placed on a replica batsman ‘Hit Man’ product.

Steyn has helped develop the Hit Man himself to practice bouncers in net sessions without the risk of injuring team mates.

Brand: GoPro

Agency: In-house production company World of Heroes 

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published