Fat Slags get low-calorie deal

Notorious Viz cartoon characters, The Fat Slags, have been signed up as the figureheads for a campaign to promote a low-calorie version of Lucozade.

Notorious Viz cartoon characters, The Fat Slags, have been signed

up as the figureheads for a campaign to promote a low-calorie version of

Lucozade.



The characters will appear in the new television campaign for the

SmithKline Beecham product which goes on air on June 20.



The campaign, through Ogilvy & Mather, will run for four weeks and will

use the two Viz characters, Tracey and Sandra.



The ads use a mix of animation and live action to illustrate how the

low-calorie version does not fit in with the girls’ chip-guzzling

diet.



They even order one male conquest to, ’Get it out of our fridge’, when

he buys the low-calorie version of the drink.



SmithKline Beecham is targeting 20- to 35-year-old women, and men of 28

years and above.



The campaign is in contrast with the current Lucozade ad, which stars

footballer Alan Shearer.



The new low-calorie Lucozade comes in three different flavours: Orange,

Lemon & Grapefruit and Passion Fruit & Mango, all with added vitamins.