- Jim Faulds, the managing director of Faulds Advertising, is stepping up as part of an agency restructure which creates five new divisions, each of which will be branded separately.
The five sub-brands will be named Classic Faulds, Total Faulds, Fast Faulds, Media Faulds and Future Faulds. They will deal with traditional advertising, integrated communications, retail clients, media and new media respectively.
Christine Tulloch, the agency's new marketing director, said: "The competition has changed. Faulds and Leith used to have the market to ourselves but now that there is increased competition, we must be seen to be leaner and hungrier. This is not a cosmetic change -- a lot of planning has gone into it."
In the last few years, start-ups such as 1576 and the Union have grown to become major players in Scotland and 1576 recently won one of Faulds' flagship accounts, the Scottish Tourist Board.
Faulds will become chairman of the 14 year-old agency and chief executive of Randotte, the marketing communications group that includes Faulds Advertising. Dennis Chester, the planning director, will become managing director while his planning deputy, Greig McCallum, takes over the top planning role.
Tulloch, who has been media director for the last ten years, will work as marketing director alongside Ian Wright, the client services director.
Sara McLean, Tulloch's deputy, will oversee Media Faulds, which will pitch for stand-alone business and will have its own front door. Media Faulds has just won the national relaunch of Italian sportswear brand, Kappa, on a media-only basis. Nine agency staff have been made redundant, trimming the agency to 100.