FCB Inferno hopes to disrupt US-dominated Cyber Lions with literacy campaign

FCB Inferno's "Project literacy" campaign for Pearson leads the UK entries for this year's Cyber Lions category at Cannes.

With four entries on the shortlist, "Project literacy" uses the letters of the alphabet to raise awareness about illiteracy as a major contributor to many global problems.

FCB Inferno is among 12 UK agencies hoping for Cyber Lions success in a field dominated by American shops. Out of 309 entries on the shortlist, the UK has 24 entries, far behind the US (155), just behind Australia (27) and level with Germany (24).

DigitasLBi’s "Pigeon air patrol" work for Plume Labs has been shortlisted three times. Earlier this year the Publicis Groupe shop created a marketing ploy where pigeons were fitted with pollution-detecting sensors as they flew around London.

Full list of UK agencies on Cyber Lions shortlist:

FCB Inferno: Pearson "Project Literacy" (4 entries)
DigitasLBi: Plume Labs "Pigeon air patrol" (3 entries)
Iris Sport: Adidas "Boss everyone" (2 entries)
CHI & Partners: Lexus "Slide: Amazing in motion" (2 entries)
Havas Worldwide London: Ballantine’s "Ballantine’s space glass" (2 entries)
Adam & Eve/DDB: Harvey Nichols "Shoplifters"; H&M "Becoming Beckham"
McCann London: Microsoft X Box "Survival billboard"; Microsoft Xbox "Squadvertiser"
Engine:  NHS Blood & Transplant "Missing Type" (2 entries)
Saatchi & Saatchi: Deutsche Telekom "Sea hero quest" (2 entries)
Ogilvy & Mather: Philips "Breathless choir"
Cheil UK London: Samsung/Royal Shakespeare Company "Re-Shakespeare"
Mother: Ikea "Ikea passport"