FCB is slimming down its TV department - and parting company with
its head, Mike Griffin - in the wake of a drop in TV spending by the
Griffin will quit the agency at the end of the month along with one of
his producers, Janet Clarke, leaving the department under the direct
control of John Bacon, the FCB creative director.
Their departure brings to an abrupt end ambitious plans to improve the
agency’s creative product, signalled by Griffin’s appointment to the
newly created post of creative development director in September
The agency says the volume of work going through the department is not
sufficiently high to justify the current staffing level, which will be
reduced to four people.
One reason for the decision was the loss last year of Tambrands to Leo
Burnett in a pounds 45 million global realignment. The business had
resulted in an intensive amount of commercials production by the FCB
network, much of it led out of London.
Bacon said: ’Larger agencies have consistent volumes of TV production
but medium-sized ones like us are more prone to fluctuations with some
clients spending less this year than last.’
He added: ’We have to manage against the demand and I expect we will
have to operate with a slimmed down department for the foreseeable
Griffin, an industry veteran, was one of the first hirings at the then
Boase Massimi Pollitt. He later set up the TV department at Abbott Mead
Vickers BBDO before becoming head of TV at Lowe Howard-Spink.