FCB to lose Griffin as drop in TV spend forces cutbacks at shop

FCB is slimming down its TV department - and parting company with its head, Mike Griffin - in the wake of a drop in TV spending by the agency’s clients.

FCB is slimming down its TV department - and parting company with

its head, Mike Griffin - in the wake of a drop in TV spending by the

agency’s clients.



Griffin will quit the agency at the end of the month along with one of

his producers, Janet Clarke, leaving the department under the direct

control of John Bacon, the FCB creative director.



Their departure brings to an abrupt end ambitious plans to improve the

agency’s creative product, signalled by Griffin’s appointment to the

newly created post of creative development director in September

1996.



The agency says the volume of work going through the department is not

sufficiently high to justify the current staffing level, which will be

reduced to four people.



One reason for the decision was the loss last year of Tambrands to Leo

Burnett in a pounds 45 million global realignment. The business had

resulted in an intensive amount of commercials production by the FCB

network, much of it led out of London.



Bacon said: ’Larger agencies have consistent volumes of TV production

but medium-sized ones like us are more prone to fluctuations with some

clients spending less this year than last.’



He added: ’We have to manage against the demand and I expect we will

have to operate with a slimmed down department for the foreseeable

future.’



Griffin, an industry veteran, was one of the first hirings at the then

Boase Massimi Pollitt. He later set up the TV department at Abbott Mead

Vickers BBDO before becoming head of TV at Lowe Howard-Spink.



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