FCB wields axe in wake of Kimberly-Clark loss

Twelve staffers at the newly merged Banks Hoggins O’Shea/FCB have been forced to pay for the agency’s loss of pounds 9 million worth of Kimberly-Clark business with their jobs.

Twelve staffers at the newly merged Banks Hoggins O’Shea/FCB have

been forced to pay for the agency’s loss of pounds 9 million worth of

Kimberly-Clark business with their jobs.



They were axed last Friday despite the agency’s initial optimism that

the departure of the business would not lead to redundancies.



The job losses are spread across the creative, account management,

planning and administration departments.



They include Steve Carrigan, a former FCB board account director, who

was responsible for the agency’s Beiersdorf account, as well as the

pounds 3 million Royal London Insurance business, which is currently

under review (Campaign, 12 March).



’The loss of Kimberly-Clark was a savage blow for us,’ Sven Olsen, the

agency’s managing director, commented, ’but we have also taken the

opportunity to do some restructuring.’



The loss of Kimberly-Clark’s global tissue brands to J. Walter Thompson

wiped 8 per cent off FCB’s UK business and brought a bitter reaction

from the agency, which claimed price had won over quality of

service.



Meanwhile, the agency has broadened its second-tier management line-up

in the wake of last November’s merger, which resulted in a virtual clean

sweep of senior management positions by former Banks Hoggins

staffers.



Now the agency has redressed the balance by extending its board to take

in a number of FCB senior managers.



They include the account directors, Nick Alford and Mark Wilson, Brian

Watson, who was FCB’s deputy creative director, Peter Cayless, a senior

creative and Jan Pester, the planning director.



They are joined by Dave Alexander and Rob Fletcher, the heads of copy

and art, respectively, at Banks Hoggins, Jo Blondell, who runs the

agency’s Barclays business, and Patrick Dickinson, who was Banks

Hoggins’ head of creative services.



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