FCB wields axe in wake of Kimberly-Clark loss

- Twelve staffers at the newly merged Banks Hoggins O'Shea/FCB have been forced to pay for the agency's loss of £9 million worth of Kimberly-Clark business with their jobs.

- Twelve staffers at the newly merged Banks Hoggins O'Shea/FCB have been forced to pay for the agency's loss of £9 million worth of Kimberly-Clark business with their jobs.

They were axed last Friday despite the agency's initial optimism that the departure of the business would not lead to redundancies.

The job losses are spread across the creative, account management, planning and administration departments.

They include Steve Carrigan, a former FCB board account director, who was responsible for the agency's Beiersdorf account, as well as the £3 million Royal London Insurance business, which is currently under review.

"The loss of Kimberly-Clark was a savage blow for us," Sven Olsen, the agency's managing director, commented, "but we have also taken the opportunity to do some restructuring."

The loss of Kimberly-Clark's global tissue brands to J. Walter Thompson wiped 8 per cent off FCB's UK business and brought a bitter reaction from the agency, which claimed price had won over quality of service.

Meanwhile, the agency has broadened its second-tier management line-up in the wake of last November's merger, which resulted in a virtual clean sweep of senior management positions by former Banks Hoggins staffers.

Now the agency has redressed the balance by extending its board to take in a number of FCB senior managers.

They include the account directors, Nick Alford and Mark Wilson, Brian Watson, who was FCB's deputy creative director, Peter Cayless, a senior creative and Jan Pester, the planning director.

They are joined by Dave Alexander and Rob Fletcher, the heads of copy and art, respectively, at Banks Hoggins, Jo Blondell, who runs the agency's Barclays business, and Patrick Dickinson, who was Banks Hoggins' head of creative services.





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