FCB wins Illinois tourism account in UK and Germany

- FCB has won the advertising account for the US state of Illinois with a brief to attract tourists from the UK and Germany.

- FCB has won the advertising account for the US state of Illinois with a brief to attract tourists from the UK and Germany.

The press campaign will run in national newspapers and magazines and features four executions: Beaches, Nightlife, Skyline and State, which pick up on different aspects of Illinois and Chicago.

Nightlife, for instance, highlights some of Chicago's world famous blues and jazz bars, while Beaches reminds potential visitors that land-locked Chicago enjoys a busy beachlife courtesy of the shores of Lake Michigan.

The campaign will run in the travel sections of broadsheet newspapers and magazines including Conde Nast Traveller, Time Out, Radio Times, OK and Hello. Spend is estimated to be around $2 million.





Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).