Female embrace falls foul of advertising watchdogs as TDI pulls new Sisley poster

The fashion chain, Sisley, has come into conflict with poster watchdogs with its latest ad, which shows two women in a clinch on the point of kissing.

The fashion chain, Sisley, has come into conflict with poster

watchdogs with its latest ad, which shows two women in a clinch on the

point of kissing.



The entire campaign has been banned by TDI, the company that sells

advertising on buses and the London Underground, after it took advice

from the Advertising Standards Authority.



The ad, created by the Italian agency, Creative Media, and planned and

bought in the UK by Poster Publicity, was sent to TDI for posting

earlier this month, but it was concerned that the subject matter would

prompt complaints from the public.



In the new spirit of pre-vetting outdoor advertising, TDI sent the ad to

the ASA and the regulator decided it would uphold any complaints it

received from the public if the campaign were to go ahead.



Robert Thurner, marketing manager at TDI, commented: ’We offered to help

redesign the section of the poster which featured two models in close

embrace. It was our view that certain sections of the public would

object.



We were strongly advised by the ASA not to take the ad with that kiss,

which I would say is a responsible stance to take as a media owner. We

want to assist a successful self-regulatory system.’



Liz Sage, a senior account manager at Poster Publicity, said: ’It is

frustrating when a campaign that has been carefully planned is suddenly

vetoed. I am surprised that the poster is not considered an acceptable

image in the 90s.’