Ferrero calls £250 million pan-Euro media review

Ferrero, the Italian chocolate company, is holding a review of its European media business worth an estimated £250 million.

Kinder... Ferrero is reviewing media
Kinder... Ferrero is reviewing media

The client has contacted roster networks ZenithOptimedia, MEC and Aegis Media in what is understood to be a bid to consolidate its media planning and buying across the region.

The review covers Italy, Spain, Portugal, France, Belgium, the Netherlands, Turkey, and Greece. The UK, which is handled by MEC, is not included in the process.

Ferrero, which started life as a specialist chocolate manufacturer in Turin, now markets brands including Ferrero Rocher, Nutella hazelnut spread, Kinder Surprise and Tic Tac.

The company, whose competitors include Nestle and Cadbury, is still run by the Ferrero family that created it. Currently it is led by chief executive officer Giovanni Ferrero, grandson of the founder who made up the Nutella recipe in 1946.

In April Giovanni's brother, Pietro Ferrero, who was co-chief executive of the company, died aged 48 after collapsing from cycling in South Africa.

The best remembered Ferrero campaign "Ambassador’s party" was originally developed in Italy, with separate versions produced in other European countries.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).