Ferrero embarks on global media review

Ferrero, the Italian chocolate company, has called an international review of its media planning and buying business, putting the UK incumbent, MEC, on alert.

Ferrero embarks on global media review

It is understood that the review is in the early stages and is being supervised by Accenture Media Management.

WPP’s MEC handles the business in the UK, where the confectioner spends £12.3 million on brands including Nutella.

A Ferrero spokeswoman said: "Ferrero has invited a multi­national media agency pitch. It comprises a comprehensive process, structure and service comparison, as well as case studies to show the conceptual and strategic potential of the agencies."

Krow, which works on Ferrero’s creative business in the UK, is not affected.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More