Fetch hires JCDecaux's Liz Ross Martyn

Fetch, the mobile marketing agency, has appointed Liz Ross Martyn, head of marketing communications at JCDecaux Airport, to the new position of head of marketing.

Liz Ross Martyn: marketer joins Fetch from JCDecaux Airport
Liz Ross Martyn: marketer joins Fetch from JCDecaux Airport

Ross Martyn will be charged with establishing and running the marketing function at Fetch, to improve the way it promotes its services to brands.

She will report to James Connelly, co-founder and managing director of Fetch.

Ross Martyn has been at JCDecaux Airport since October 2010 and was involved in the outdoor media owner's successful pitch for the digital advertising sales contract for Eurostar.

Prior to joining JCDecaux Airport, Ross Martyn was marketing manager at Digicom, now Amscreen, and a consultant for WPP out-of-home specialist Kinetic and online outdoor buying platform Signposter.com.

She was previously at JCDecaux's roadside business between 2000 and 2008, and was head of marketing from 2003. She started her marketing career at TDI, now CBS Outdoor, where she worked for three years.

Connelly said: "With more and more companies recognising the necessity for a robust mobile strategy, our own marketing is becoming more important than ever.

"With Liz's wealth of experience, she will play an integral role in our ongoing expansion and continued success."

Ross Martyn is the latest senior hire at Fetch. The agency brought in Steve Leach, the founder of Bigmouthmedia, as chairman and Andrew Walmsley, the founder of i-level, as a board director earlier this year.

Last month, Fetch was appointed to manage all of eBay's mobile media and creative campaigns across Europe.

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).