Fetch sells to Dentsu Aegis

Dentsu Aegis Network has acquired the mobile specialist Fetch in a deal estimated to be worth £30 million.

Horler, Grimmer and Connelly (l-r) struck £30m deal
Horler, Grimmer and Connelly (l-r) struck £30m deal

Fetch, whose headquarters are in London, will retain its own brand identity within the network and continue its aggressive expansion strategy, with a particular focus on Asia and North America.

The non-executive shareholders are realising the value of their shares immediately. The remaining shareholders, including the chief executive and co-founder, James Connelly, are believed to be working to incentivised earn-outs.

Fetch, which launched in 2009, employs 96 people and services clients (including eBay and Hotels.com) in 90 countries. The agency is reportedly on track to double its turn­over this year, generating about $100 million (£62.7 million) from ad revenues.

The deal was negotiated by Connelly, Greg Grimmer, the chief operating officer of Fetch, and Rob Horler, the chief executive of Dentsu Aegis Network Northern Europe.

Connelly called the sale "a logical next step", as the agency looks to scale globally.

He added: "Dentsu Aegis Network has a proven track record of growing digital businesses and a clear appreciation of the increasing importance of mobile in the media landscape."

Topics

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
The Remain campaign ads that got away
Share

1 The Remain campaign ads that got away

Several of the agencies involved in the Stronger In campaign for the EU referendum have shared some ad executions that never saw the light of day.

Brexit reaction: Ad industry rocked by UK vote to leave EU
Shares0
Share

1 Brexit reaction: Ad industry rocked by UK vote to leave EU

Senior figures from across the UK's advertising industry have reacted with shock and dismay after the country voted to leave the European Union.

Just published