FHM ties with House of Fraser to revive FHM Collections

LONDON - Lads' magazine FHM is partnering with retailer House of Fraser to revive its style flip-cover FHM Collections, which it last published in 2006.

FHM Collections
FHM Collections

The new issue of FHM will focus on music, with pop singer Pixie Lott featuring on the front cover. British actors Jamie Bamber and Stephen Graham will feature in a series of fashion shoots.

A four-page House of Fraser advertorial will run in FHM Collections, supported by window displays in 17 of their leading menswear stores.

‘This deal with House of Fraser with the return of FHM Collections underlines the brand's commitment to providing fashion, style and grooming advice to its audience of dynamic young men,' said FHM editor Colin Kennedy.

Men's Health recently became the UK's biggest-selling men's lifestyle magazine, leap-frogging FHM, lost its 13-year hold of the sector crown with a 13.8% fall in circulation to 235,027.