Fiat appoints DMB&B Group to UK direct marketing account

- IMP. the below-the-line arm of the DMB&B Group, has been appointed by Fiat Auto UK to handle the direct marketing account for all its Fiat and Alpha Romeo models.

- IMP. the below-the-line arm of the DMB&B Group, has been appointed by Fiat Auto UK to handle the direct marketing account for all its Fiat and Alpha Romeo models.

The work, which will be data-led, will support recent above the line activity and will break in the next few weeks.

IMP beat Yellow Submarine and two other DM agencies for the business.





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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).