Fiat Lancia 'Venice' by Armando Testa

Fiat Lancia has started to advertise its Lancia Musa "Diva" car again in a campaign created by Armando Testa. The ad is set at night and the main character reaches his Lancia Musa and drives off over a veil of water. The Venetian skyline can be made out and we then discover that the car is driving along the canals in Venice as if they were streets. The man reaches his destination and parks at the quay, and as he is about to move off he is distracted by an attractive woman driving another Lancia Musa. However, as the man waves at her, the woman is less than impressed and covers him with water as she drives through the canal.


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