Fibresure 'smile inside' by Publicis

Procter & Gamble is rolling out a TV campaign, featuring the song 'I could be happy' by Altered Images, to back the launch of a dietary supplement that dissolves in water.

Created by Publicis, the campaign positions Fibresure as a product for daily wellbeing as opposed to a corrective health supplement.

The tasteless product dissolves completely in water and can be added to almost any food or drink to boost fibre intake.

The point-of-sale material and packaging design for the brand was designed by Carre Noir, part of the Publicis Groupe.