Fidelity International awards media business to MEC

Fidelity International, the investment fund, has appointed MEC to handle its media planning and buying business in the UK ahead of a growth push.

Fidelity International awards media business to MEC

The WPP agency pitched for the business in a review handled by Oystercatchers. Fidelity previously handled media in-house.

Fidelity is planning to "substantially grow" its business, and increase awareness of the retirement solutions it provides.

MEC has been tasked with helping the brand "take its media focus beyond press and out-of-home" with a data-led approach to media planning and buying. Grey London is the brand’s creative agency.

James Harris, head of marketing for UK financial services at Fidelity, said: "With changing client behaviours and the growth of digital, the need to be insight driven and optimise content across communication channels is paramount, so we wanted a partner with a strong strategic platform and a good understanding of our brand, end consumers, and financial advisers."

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More