Film campaign: Gold Winner

Sport, travel & leisure

Title: Ball Of Shame
Client: Paddy Power
Global marketing director: Christian Woolfenden
Head of brand: Paul Sweeney  Agency Crispin Porter & Bogusky London
Creative directors: Matt Gooden, Ben Walker
Art directors: Christen Brestrup, Kate Baker
Writers: Bertie Scrase, Joe Bruce
Director: Andy McLeod
Production company: Rattling Stick
Post-production: Big Buoy
Editor: Art Jones, Work
Audio: Parv Thind, Wave

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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