Film magazine awards Zenith £25m media business

- In2Film, the cinema souvenir magazine, has awarded Zenith Media its £25 million global media account following a three-way pitch.

- In2Film, the cinema souvenir magazine, has awarded Zenith Media its £25 million global media account following a three-way pitch.

Zenith beat MediaCom TMB and Universal McCann to win the business, which includes planning and buying in the UK and Europe, as well as the US and Australia.

A creative pitch is currently under way for the UK where spend is estimated at £10 million.

In2Film publishes souvenir programmes that are distributed free with cinema tickets during the first three days of a film's release.



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