Film museum and D&AD to open first advertising gallery

Advertising will have a museum gallery dedicated to its work for the first time, following a tie-up between D&AD and the National Museum of Photography, Film and Television.

Advertising will have a museum gallery dedicated to its work for

the first time, following a tie-up between D&AD and the National Museum

of Photography, Film and Television.



The gallery, which opens at the NMPFT in Bradford next spring, will be

called ’Advertising: the Persuader’s Art.’ It intends to take visitors

behind the scenes and help them to understand why the ad industry

exists, why it works and how a campaign is created.



David Kester, the director of D&AD, said: ’This is an exciting and

important initiative to be part of. Not before time, the advertising

industry will get national recognition for the contribution it makes to

our visual heritage.’



The gallery’s centrepiece will be a 3D interactive installation showing

the best of the current D&AD award-winners. Other areas of the gallery

will include a billboard poster wall, featuring examples from French

Connection, Benetton and other high-profile campaigns.



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