Finalists named in global Heinz ketchup review

- HJ Heinz has shortlisted Leo Burnett and TBWA Worldwide, London, as the finalists in its £90 million ($150 million) global review for Heinz ketchup.

- HJ Heinz has shortlisted Leo Burnett and TBWA Worldwide, London, as the finalists in its £90 million ($150 million) global review for Heinz ketchup.

The shortlist follows pitches last week that saw a long list comprising the two finalists along with DDB Needham Worldwide, Euro RSCG Worldwide and Bates Worldwide competer for the business.

Burnetts resigned the Heinz US business back in 1994 but still works for the marketer in Europe. It handles Heinz European Seafood business and the current campaign supporting the John West brand of canned tuna and fish in Europe.

TBWA has not previously worked directly on Heinz business, but works with Heinz/Farley's Infant Feeding range in the UK through TBWA GGT Simons Palmer.

The news is a blow for Bates Dorland, which has long been associated with the Heinz ketchup brand in the UK.



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