FINANCIAL AND CORPORATE 02: Barclays - Tale

A deep, moody and visually striking commercial featuring a magnetic performance from Samuel L Jackson. The idea was to talk about money, typically a taboo subject, and each of the scripts discusses money in an offbeat way. One focuses on paranoia with a scene from Shakespeare's Comedy of Errors, while another is based around the idea of the little pig going to market. A highly unusual approach within the finance category.

United Kingdom

Product/client: Barclays

Agency: Bartle Bogle Hegarty

60 Kingly St

London W1R 6DS

T: +44 20 7734 1677

email: firstname.secondname@bbh.co.uk

Creative Director: John O'Keeffe

Agency Producer: Tania Kane

Creative Team: Marc Hatfield, Pete Bradley

Production company: Academy Commercials

16 West Central St

London WC1A 1JJ

T: +44 20 7395 4155

email: post@academyfilms.com

Director: Jonathan Glazer

Producer: Nick Morris

Director of Photography: Max Malkin

Post-production company: Framestore CFC

9 Noel St

London W1V 4AL

T: +44 20 7208 2600

email: firstname.lastname@framestore.co.uk

Editor: Sam Sneade

Music: 'Hova Cevo'; Astor Piazzolla

Flame Artist: Nick Bennett

Sound Design: Johnny; Wave