Financial Services Compensation Scheme reviews ad account

The Financial Services Compensation Scheme is looking for an agency to handle its advertising account.

FSCS is reviewing advertising
FSCS is reviewing advertising

It has issued an RFI inviting agencies to pitch for the business, which has been handled by McCann Manchester since it won a pitch in 2010 against Leo Burnett and Rainey Kelly Campbell Roalfe/Y&R.

McCann created an awareness campaign that featured a series of stop-motion clay animation characters.

It is understood that FSCS is now looking for a new approach to encourage greater uptake of the scheme, which was set up by the Government.

Last month, FSCS hired UM London to handle its communications planning after a pitch against the incumbent, Mindshare, and Manning Gottlieb OMD. Media buying will continue to be handled by M4C.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More