Financial Times backs Android with new app

The Financial Times has launched an Android app for tablets and smartphones, having pulled its iOS app from Apple's app store in August this year.

FT: updates app range
FT: updates app range

The app is available to download for free from the Android market, although users can only access the publisher's content with an FT.com subscription.

The publisher is able to sell subscriptions directly through the app, without giving Google a cut.

It launched yesterday with an ad campaign from Samsung promoting the technology brand's new Galaxy Note handset.

The app is built with a hybrid of HTML5 and Android native technology.

In June this year, the FT launched a web-based app, built with HTML5, and began encouraging users to use it as an alternative to its iOS app.

Its iOS app came off the iTunes store three months later. It was understood this was because it was unwilling to meet Apple’s requirements to retain subscriber data and a 30% cut of subscriptions sold through the app store.

It is still using iOS for ad-funded free apps, like its recent 'How to Spend It' iPad app.

The FT claims the web app has over one million registered users since it launched nearly six months ago.

Mobile now drives 15% of new FT subscriptions and 20% of traffic to FT.com.

Follow Sarah Shearman on Twitter @Shearmans

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More