Financial Times merges paper and magazine ad teams

The Financial Times has merged its newspaper and magazine ad sales teams, resulting in three new senior appointments.

The Financial Times has merged its newspaper and magazine ad sales

teams, resulting in three new senior appointments.



The integrated team will be led by agency sales manager Andrew

Skarzynski.



He was formerly manager of the client sales team. He will be responsible

for the selling the FT, inserts in the paper and The Business and How To

Spend It magazines.



Ad director David Walsh joined the FT earlier this year from Times

Newspapers, where he was deputy ad director, and has since been

assessing ad sales activities at the newspaper. The merger concludes

that review.



Walsh said: ’We can offer agencies the same integrated sales proposition

that we offer to clients.’



Richard Winchurch-Beale, previously UK agency sales manager, has been

appointed client sales manager. He will use his knowledge of agency

networks and practices in developing relationships with the FT’s global

client base.



Emma Freeman, who previously led the ad sales efforts for the launch of

The Business, has been appointed consumer client sales manager.



How To Spend It was named Newspaper Magazine of the Year at the British

Society of Magazine Editors awards last week. The title has brought new

advertising categories to the FT, such as beauty, motors and fashion.



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