The Financial Times is celebrating that it is the publication that "the man everyone listens to, listens to", through a new press campaign created by DDB London .
On the 27th March 2009, the newly inaugurated President Obama granted his first global interview as President to Lionel Barber, editor of the Financial Times.
During the interview, he told Barber: I read the Financial Times before other people read the Financial Times. Now it’s trendy and everybody carries around a Financial Times.
The press ad carries Obama’s quote, alongside an image of the President addressing a huge crowd of people.