- The Financial Times is to run its first television advertising campaign since 1996 to promote its exclusive serialisation of Microsoft chairman Bill Gates' new book, Business @ The Speed of Thought.
The campaign, which breaks today and has been created by the FT's ad agency Delaney Fletcher Bozell, will run across Carlton, Meridian, Channel 4 and 5, and Sky TV stations. It will be backed by a direct marketing campaign aimed at readers at airports and railways stations.
The extracts, running over four days, will be preceded on Wednesday by an exclusive interview with Gates by the FT's Louise Kehoe.
The book itself will be published by Penguin on 25 March. In the book, Gates discusses how technology can help run businesses better today and in the near future. Specifically, it will examine a company's 'digital nervous system'.