The Findus Group steps up marketing agenda with new CMO

LONDON - The Findus Group, which owns brands including Young's Seafood, has appointed Leendert den Hollander to the new group role of chief marketing officer.

The Findus Group steps up marketing agenda with new CMO

Hollander joins The Findus Group from Procter & Gamble, where he had worked for 15 years and had risen to global director of household cleaners.

Chris Britton, chief executive of The Findus Group, said: ‘Hollander will play a vital role in helping the Group step up its marketing agenda.'

Holander is expected to bring a new focus to its core development programme, leveraging consumer insights and driving innovation.

 

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).